Join AMA Boston at the 2024 AMA Summer Academic Conference on Friday, August 16th, from 1:00 – 4:00 PM at the Boston Marriott Copley Place (110 Huntington Ave in Boston) – Simmons (3rd Floor) for an exciting cutting edge AI workshop hosted by AISIG, a specialty interest group within AMA. This exclusive Mixer on AI in Marketing will feature insights from industry practitioners and innovative startup founders.

This event will showcase cutting-edge AI-driven marketing applications and provide perspectives from both academic scholars and industry experts. Leading companies and startups will have an opportunity to pitch their AI offerings and demonstrate their unique contributions to the field.

Participants will be organized into teams to brainstorm and compile key research topics in AI and marketing. The goals of the session include:

• Inspiring participants with the latest AI applications in marketing.
• Fostering collaboration between academia, startups, and corporations to develop new AI research avenues and applications.

This workshop is being organized and led by:

• Prof. Dr. Kay Peters, Professor, Universität Hamburg, Marketing & Dialogue Marketing
• Koen Pauwels, Distinguished Professor of Marketing, Northeastern University, Boston and co-director of its Digital, Analytics, Technology and Automation (DATA) Initiative
• Alok R. Saboo, Taylor E. Little Jr. Professor of Marketing, Georgia State University

After the workshop, attendees will have the opportunity to network and join the poster presentation over light refreshments and appetizers. We at the AMA pride ourselves on highlighting cutting edge and important research in the marketing discipline. During the poster session, attendees can learn more about various research projects and current journal submissions.

Don’t miss this opportunity to connect and innovate at the intersection of AI and marketing!

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About AMA Boston

The American Marketing Association (AMA) Boston is the networking and educational hub for New England marketers. Our mission is to build a community of marketers who can share experiences, learn about the latest marketing trends, and build a powerful professional network. AMA Boston empowers its members with the knowledge and resources they need to be leaders in their careers and organizations. Learn more at https://www.amaboston.org.

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Any questions? Please reach out to us at theoffice@amaboston.org!