Jen Faucon – Program Director at The USCIB Foundation
Jen Faucon is a global marketing and program director with expertise in digital, communications, and technology. She builds programs and businesses from the ground up—developing high-performing teams, establishing strategic vision, and generating new revenue streams. Her experience spans 10 years in Asia Pacific and the Middle East, giving her a global perspective on marketing and business growth.
Jen led organizations through the digital revolution at agencies including McCann, BBDO, and iProspect for global brands such as Microsoft, Visa, MasterCard, General Motors, UPS, and Nestle. She has also led technology startups as Chief Marketing Officer and Chief Customer Success Officer.
Currently, Jen is Program Director at The USCIB Foundation, the supporting foundation of the U.S. Council for International Business (USCIB), where she develops research, education, and dialogue on the role of business in the global multilateral system. USCIB members include Salesforce, Microsoft, Google, and Meta.
Tell us about yourself!
Jen is a native New Englander, global adventurer, and outdoor enthusiast who applies the same energy to her personal passions as she does to her professional work. She has traveled extensively, most recently returning from a cruise through Egypt, Turkey, and the Greek Islands.
She serves on the Tufts Alumni Council, helping strengthen alumni connections and support student career development initiatives. Jen is also an active volunteer with AMA Boston, contributing as a moderator and panelist for education events and engaging students and career changers in networking and professional development.
Her academic background includes an MBA in Entrepreneurship and Global Leadership from Babson College and an M.Ed. in ESL from Lesley University. A proud member of the LPGA Amateurs Boston Chapter, she enjoys the challenges and camaraderie of golf. Whether mentoring a student, organizing a networking event, or teeing off with friends, Jen focuses on building meaningful connections and delivering value to the communities she serves.
Why did you join the AMA Boston marketing community, and how is the AMA helping empower your career and growth?
When Jen moved back to Boston, she was looking for a way to connect with the local marketing community and contribute in a meaningful way. AMA Boston provided that opportunity. She served on the board as VP of Membership, focusing on engaging potential new members and encouraging participation across the community. Today, she serves as a panelist and moderator for education events—both in person and virtually—while working with students to emphasize the importance of networking and professional connections.
AMA Boston stands out for its warm and welcoming environment, offering students, marketers, and career changers support, resources, and a sense of belonging. The team works hard to create that atmosphere, and it is a shared value that defines the organization. Jen’s involvement has contributed to her professional growth by providing opportunities to develop leadership skills, expand her network, and gain exposure to new perspectives and marketing trends, while also helping others feel seen, included, and inspired.
What excites you about marketing/the marketing field?
Jen is most excited by marketing’s constant evolution. The field is never static, keeping professionals engaged and continually learning. Boston, in particular, is a market that leads in innovation, making it one of the fastest-growing and most dynamic areas for marketers to experiment and make an impact.
She is especially drawn to the creative side of marketing—the opportunity to develop ideas that are both inspired and effective, creative work that truly “sells.” Jen also finds the rise of independent agencies inspiring; these organizations challenge traditional approaches, embrace innovation, and integrate creative thinking into every aspect of their strategy. Being part of a field where experimentation, strategy, and creativity intersect energizes her and motivates continued contribution and growth.
Name a marketer you admire OR your favorite business that does marketing well.
One company Jen admires is Salesforce, whose global business strategy translates into effective go-to-market strategy. She is particularly drawn to their 30/30/30 approach, which integrates social innovation and social responsibility directly into the business plan—allocating 30% of resources to employee volunteering, 30% to philanthropic giving, and 30% to strategic business initiatives. Jen analyzed this strategy in depth for her final MBA paper at Babson College, examining how Salesforce’s global business strategy informs business action, marketing and communications, and global responsibility. Salesforce demonstrates how a socially responsible business strategy can directly guide marketing strategy and drive performance results.
Please provide the link to your LinkedIn page.
https://www.linkedin.com/in/jenfaucon/
Please provide links to your other social media pages (i.e., Instagram, X, etc.)
