Our September AMA Boston Marketing Mingle will feature networking and Practical Podcast Tips.

Are you a marketer looking to amplify your voice and brand authority? Whether you’re building a personal platform or expanding your company’s reach, podcasting offers a powerful way to connect with your audience. This hands-on session is designed for mid- and early-career marketers who want to learn to podcast—even with zero experience.

You’ll walk away with actionable podcasting tips for beginners, including how to choose the right format, record compelling episodes, and promote your podcast across marketing channels.

Limited seating – registration will be closed when capacity is reached!

Key Takeaways:
Why Podcasting Works for Marketers: Understand the strategic value of podcasting in brand-building and content marketing.
Podcasting Tips for Beginners: Learn exactly what gear you need (and what you don’t), how to prep your first episode, and how to structure an engaging show.
DIY Recording & Editing: Get practical advice on affordable tools for high-quality sound without a studio.
Content Planning 101: Learn how to brainstorm topics that drive listens and conversions.
Marketing Your Podcast: Discover how to integrate podcast promotion into your content calendar, email, and social strategies.
Whether you want to launch a branded podcast, start a passion project, or simply sharpen your skills, this session will give you the tools to succeed—without the overwhelm.

After the panel, five lucky registrants will get a hands-on demo of how to record their own podcast in the Podcast Studio.

Speakers:
David Meerman Scott

David Meerman Scott spotted the real-time marketing revolution in its infancy and wrote multiple books about it including The New Rules of Marketing and PR, now in an 9th edition, with more than 500,000 copies sold in English and available in 29 languages from Albanian to Vietnamese.

Now David says the pendulum has swung too far in the direction of superficial online communications. Tech-weary and AI-wary people are hungry for true human connection. Organizations have learned to win by developing what David calls a “Fanocracy” – (the subject of his “Wall Street Journal” bestseller) – tapping into the mindset that relationships with customers are more important than the products they sell to them.

David has been a guest on over 300 podcasts(!) He is an advisor to emerging companies, serves on the HubSpot advisory board, and delivers keynotes and masterclasses around the world. He loves to surf, go on long backpacking adventures, and dance the Lindy Hop.

Bob Cargill

Bob Cargill is an adjunct professor, content cre­ator, social media consultant and public speaker who has worked for some 500 or so different clients over the years. His work has been recognized with over 40 awards from the New England Direct Marketing Association, including Gold for his blog on marketing (thebobcargill.com), which he launched in 2004, and Direct Marketer of the Year in 2009. He also has recorded over 200 episodes of his own podcast, Bob Cargill’s Marketing Show.

Bob is a past president of the American Marketing Association Boston (2018-2020 and 2022-2024) and a past president of the New England Direct Marketing Association (1999-2000). He has also written and published a book about his career in marketing so far entitled Twenty Jobs, Twenty Lessons – a Long, Strange Career in Marketing, from Junk Mail to Social Media.

Tricia Rose Burt

As a speaker and storyteller, Tricia Rose Burt awakens both creativity and boldness in her audiences. As a coach, she does the same with her clients — unlocking their creativity, stories, and passion, then helping them craft and deliver clear, powerful messaging. For more than 15 years, Tricia worked for some of America’s top institutions. Now, she is the host of the award-winning podcast “No Time to be Timid”; a storyteller and instructor for The Moth; a former StoryBrand facilitator; and an award-winning visual artist. Tricia speaks and teaches across the United States, skillfully blending her in-depth artistic experience and extensive business career.

Join us and take the first step toward building your voice in the growing podcasting landscape.

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Want to become a sponsor of this event or a future AMA Boston event? Reach out to sponsorship@amaboston.org!

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About the American Marketing Association (AMA) Boston:

The American Marketing Association (AMA) Boston is the networking and educational hub for New England marketers. Our mission is to build a community of marketers who can share experiences, learn about the latest marketing trends, and build a powerful professional network. AMA Boston empowers its members with the knowledge and resources they need to be leaders in their careers and organizations. Learn more at https://www.amaboston.org.

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Any questions? Please reach out to us at theoffice@amaboston.org!