The lines between marketing, communications, and strategy have blurred beyond recognition. For modern marketers, mastering this convergence is no longer a nice-to-have—it’s the key to building authentic brands and driving real impact.

In this episode, we sit down with Myles Goldman, a Boston-based health communications professional, to break down the silos. We explore why the most successful marketers today are those who can seamlessly weave high-level strategy with practical comms execution.

We dive into crucial questions like:

  • How has the convergence of marketing and communications revolutionized brand storytelling?

  • What’s the secret to building a powerful and authentic personal brand on LinkedIn that goes beyond just job hunting?

  • What unique challenges and opportunities does healthcare marketing present, where clarity and trust are everything?

Myles also shares invaluable advice for early-career professionals on the most undervalued skill to develop and the emerging trends every marketer should be preparing for right now.

Tune in for a masterclass in building a resilient, integrated, and forward-thinking marketing career.

Author

  • Peter Berson

    I have twenty-five years of experience in high-tech startups. Early on in my career, I was a Quality Assurance Engineer, Release Engineer, and Software Engineer building cutting-edge, intelligent UI/UX for sophisticated network devices, and network software. Later in my career moved into a more customer-focused role, working in pre and post-sales consulting, presenting products, and perfecting my marketing skills — some of my clients were MCI Worldcom, Bell Mobility, BT Telecom, Sprint, Aflac, Wells Fargo, TD Bank, Comcast, and more.
    Now I run a Digital Marketing agency Aveli by WSI part of WSI World. This extensive experience allows me to help your digital marketing needs with Business Analysis and Marketing Strategies. Once we can understand your needs, then we can execute a comprehensive plan using Responsive Web Design, SEO, Paid Search, Social, Marketing automation, Conversational Marketing, and more. Implementing our defined strategy will help generate leads and increase revenue. Peter graduated from Framingham State College with a BS in Computer Science class of 94.

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