Welcome back to Talking Marketing, season 2 episode 5.

Traditional Account-Based Marketing was built for lightweight software, not complex, high-stakes enterprise sales. In this episode, we sit down with the executive team behind Market Operandi: Founder and CEO Dr. Kevin Fahey—a Stanford Ph.D. and MIT Physicist with a track record of quadrupling hard-tech companies—and Director of Marketing Tammy Estrada, MBA, a veteran growth executive and former AMA Boston leader.

Together, we bypass surface-level marketing tactics and rip up the standard SaaS playbook. Kevin and Tammy pull back the curtain on how to engineer customized, segment-specific Go-To-Market kits designed to align complex buying committees, navigate multi-layered sales cycles, and convert stuck pipelines into high-value enterprise revenue.

Stream the full conversation below to start building a revenue engine tailored for hard-tech and complex sales.

Author

  • amaboston

    The New England chapter of the American Marketing Association, AMA Boston, was formally founded in 1940. We are dedicated to being the essential resource for advancing the practice of marketing and the professional development of marketers. AMA Boston is the 4th largest chapter in the world and continues to be the number one resource for marketing professionals throughout the greater Boston area.

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