Marketing frameworks like the 4Ps and the 5Cs offer a structured approach to problem-solving and decision-making.  But do you have a framework for your resume?

Jenn Walker Wall is a seasoned career coach and job search strategist. Jenn was one of our expert panelists for AMAB’s Getting Hired in 2024 webinar. Because everyone has a resume and she brings a unique perspective to this critical asset, we’re sharing her formula for creating a stand-out resume. Her unique framework centers around three key concepts: through lines, hinges, and sponges.

In this 20-minute podcast, Jenn explains how identifying consistent themes (called “through lines”) in your career can help ground your job search. She discusses creating “hingeable” content to pivot to new roles and the importance of removing irrelevant experience (called “sponges”).

This approach serves as a framework for transforming your resume into a clear, impactful narrative that showcases your qualifications and growth potential. Jenn also addresses the significance of metrics, qualitative impact, and the language of transferable skills.

If you’ve got 20 minutes, check out:

  • Podcast episode #27 HERE to learn more about the specifics of this resume framework.
  • Podcast episode #28 HERE to explore whether you need more than one resume or not.

If you’re feeling extra demoralized lately, you’re not alone. How to Job Search at the End of the World is a webinar Jenn designed to help you tackle job search and career challenges while navigating an increasingly complex set of obstacles including layoffs, election stress, and corporate greed (just to name a few). If you’ve got an hour, step away from the doom-scrolling-of-job-boards and catch the webinar replay HEREwith open access granted for the AMA-Boston community.

AMA-Boston offers regular events to get out and learn new skills, network with new people, and share ideas and resources. Check out our EVENTS page to see what’s coming up!

Thanks to Jenn for sharing her advice with the AMA community. Jenn Walker Wall is a Career Coach, Consultant, Job Search Strategist, host of the “Careers at the End of the World” podcast, and founder of Work Wonders Careers.

Author

  • Michelle Massa

    Michelle has more than 20 years of experience in marketing, sales, market research, and storytelling, including seven years of collaboration with edtech company, Emeritus, on marketing and content initiatives. As a strategic partner, she helped drive organizational growth by crafting marketing assets for more than 75 online certificate programs across every topic and university partner, including MIT, Wharton, Columbia, Stanford, and London Business School. She is passionate about lifelong learning, authentic brand-building, and data-driven results, particularly for higher education, healthcare, and B corps. Michelle holds a Master of Science in global marketing from a top-ranked European university and a Bachelor of Arts in economics from Stonehill College.

    View all posts Flexible Marketing Resource & Consultant at Vital Assets Marketing, LLC