The AI Agents Landscape
Artificial intelligence has moved beyond being a support tool for marketers. Today, AI agents—sometimes referred to as agentic AI—are reshaping how
Human & Machine Collaboration — Defines Marketing’s Future
We’re well past the era of “AI can write captions” stories. In 2025, AI is woven into the mechanics of marketing:
The Marketing Balance Sheet: A Strategic Framework for the AI Age
In the AI-powered, data-saturated reality of 2025, Chief Marketing Officers face a paradox: they have more tools than ever to measure performance,
AI ROI Beyond Revenue-Why Emotional Value Matters More Than You Think
Artificial intelligence is reshaping business, but not only in the ways we typically measure. Most organizations still evaluate AI based on