Aarshiya Khandelwal, Author at AMA Boston

About Aarshiya Khandelwal (Edit profile)

Aarshiya Khandelwal is a Marketing Technologist at HubSpot with over six years of experience in AI, machine learning, and business systems. She brings a unique blend of technical expertise (B.E. in Information Technology) and strategic insight (MBA in International Business) to her work building scalable, human-centered solutions. Aarshiya’s background spans roles in software engineering, business analysis, and MarTech, giving her a deep understanding of how to translate complex technology into customer impact.

The Marketing Balance Sheet: A Strategic Framework for the AI Age

In the AI-powered, data-saturated reality of 2025, Chief Marketing Officers face a paradox: they have more tools than ever to measure performance,

By Aarshiya Khandelwal|2025-08-18T19:34:28-04:00August 18th, 2025|

AI ROI Beyond Revenue-Why Emotional Value Matters More Than You Think

Artificial intelligence is reshaping business, but not only in the ways we typically measure. Most organizations still evaluate AI based on

By Aarshiya Khandelwal|2025-07-14T01:43:15-04:00July 14th, 2025|