About amaboston

The New England chapter of the American Marketing Association, AMA Boston, was formally founded in 1940. We are dedicated to being the essential resource for advancing the practice of marketing and the professional development of marketers. AMA Boston is the 4th largest chapter in the world and continues to be the number one resource for marketing professionals throughout the greater Boston area.

Donald Saracen

?ÛÏKnowing others is wisdom, knowing yourself is enlightenment.?۝ -Lao Tzu Taking customer relationships for granted has been a longtime blind spot for

By |2021-03-15T21:11:27-04:00April 17th, 2014|

Personal Blind Spots

?ÛÏKnowing others is wisdom, knowing yourself is enlightenment.?۝ -Lao Tzu Taking customer relationships for granted has been a longtime blind spot for

By |2021-03-15T21:11:27-04:00April 17th, 2014|

William R. Bullard

Leading Boston marketer Jim Speros energized a large and appreciative crowd at the British Consulate in Cambridge on Wednesday night. He shared

By |2014-03-28T14:30:00-04:00March 28th, 2014|

vanessa dimauro

Let's start with this: ?ÛÏonline community?۝ doesn't have a clear definition. Even before hashtags and pinterest and facebook pages, online users and

By |2014-03-20T19:40:21-04:00March 20th, 2014|

Maya Angelou

I've learned that people will forget what you said, people will forget what you did, but people will never forget how you

By |2014-02-22T07:55:30-05:00February 22nd, 2014|
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