I’m writing a business book on creating emotional connections with customers. Given all the research I’m doing, I have a heightened awareness of every brand I interact with or read about and there’s a theme… 5 Things To Learn from Pepsi’s Scripted Authenticity Brand Disaster
I can’t tell you the number of times I’ve heard a CEO say, “We need to create a viral video” or “I want our posts to get thousands of likes!” Just whip up a video… The Top 5 Ways to Create Shareable Content
For most companies, a pivot is something that creeps up. The KPIs are off – sales are down, revenue is down, the competition is circling, their message isn’t getting through – something has changed but… 5 Signs It’s Time to Pivot Your Brand
As marketers, we’ve been taught to figure out how to get people to buy what we’re selling. Banner ads, retargeted Facebook ads, promotional emails, online offers and other hype have been the mixed bag of… The Changing CMO Agenda: Crafting a Customer-obsessed Marketing Strategy