5 Things To Learn from Pepsi’s Scripted Authenticity Brand Disaster
I'm writing a business book on creating emotional connections with customers. Given all the research I'm doing, I have a heightened awareness
The Top 5 Ways to Create Shareable Content
I can’t tell you the number of times I’ve heard a CEO say, “We need to create a viral video” or “I
5 Signs It’s Time to Pivot Your Brand
For most companies, a pivot is something that creeps up. The KPIs are off – sales are down, revenue is down, the
The Changing CMO Agenda: Crafting a Customer-obsessed Marketing Strategy
As marketers, we’ve been taught to figure out how to get people to buy what we’re selling. Banner ads, retargeted Facebook ads,