Build a personal brand

A personal brand image lets customers and potential customers know what is important to you and your business. Creating a brand is similar to creating a community of like-minded people, but around your product or service. Businesses with an emphasis on community service or charity might base their personal brand image around this element, while others might choose to follow a more pop culture-centric strategy, or might even build a brand around their own personality, like social media influencers. A personal brand is the first thing customers see, so ensure that your message is clear, easy to understand, and most importantly, easy to connect with on a personal level.

Create a content strategy

In 2021 consumers prefer to get their information about a product or business organically, not through more traditional advertising. Customers are reading articles, social media posts and reviews, before reading anything else. Planning out your content strategy will make a huge difference, so start by making a list of topics that connect with your business and target audience, and plan out content like videos, blogs or social media posts to attract that particular customer.

Use social media to create relationships

Don’t neglect requests and comments sent through social media, as they might be the first or last things potential customers see when deciding if they want to work with you. Post new, unique and engaging material on your social media pages daily, to grab customer attention and show them who you are, and how your business works. Consider creating general greetings for your social media messaging, to ensure each customer gets the personal attention they have come to expect from social media interactions.

Offer great customer service: call center

90% of Americans factor in customer service when deciding which companies to work with. Great word of mouth about your excellent customer service will spread quickly through reviews, and word of bad customer service will spread 10 times faster. Consider offering a customer reward program to thank existing customers for their business, or implement warehouse shipping software, to streamline your shipping process and delight customers with the ease and speed of delivery.

Work on your content marketing daily

As you can see by looking at the news or viral videos, that are here today – gone tomorrow, it’s important to keep updating your content marketing materials daily. Make use of daily trends and fads to promote your product and business, changing content as needed to attract customers. The more time you spend creating compelling digital content, the more clicks you’ll get and the longer customer dwell time on your page will be, greatly increasing your chances of a successful digital marketing campaign.

Learn the basics of SEO

Search engine optimization, or SEO, is a writing style proven to build digital exposure quickly and easily. By making use of the right keywords, you can ensure your marketing material goes straight to the top of any search engine query. Implementing SEO writing strategies is proven to have a high return on investment, costs less to implement, and gives you long-lasting results.

Email, mobile & influencer marketing

Your return on investment (ROI) for email marketing is around $40 for every $1 spent, making it a vital part of any digital marketing strategy, but to stop there would be a mistake. Optimize all digital material for mobile, and make use of influencer marketing to reach customers where they are most comfortable. Mobile phone usage has surpassed PC e-commerce sales, making mobile the platform of choice for all digital marketing. Making use of social media influencers will help you build trust in your brand, will give you broader exposure, and is an easy and low-cost way to reach the public.

Your digital marketing strategies will play a huge role in the success of your business, and luckily, if you’ve stumbled into a poor digital marketing strategy, it’s easy to update. Take time today to look over your business’s digital marketing strategy and see how it could potentially help you reach your business goals, and make adjustments accordingly. Digital marketing success can come in just minutes, with the right post or blog, so work on it daily and stay current, to ensure the future success of your business and brand.





  • Nick Rojas

    Nick Andrew Rojas is a journalist and a self-taught serial entrepreneur who has worked with various startups as a business consultant. His work often discusses marketing, business and technology. He loves to connect so reach out on Twitter! @nickarojas. Nick volunteers for AMA Boston in his (limited) spare time.