Marketing is the act of making change happen. In this episode, we sit down with Seth Godin, a world-renowned marketer, author, entrepreneur, and speaker. Seth dives into this idea of creating change and discusses why marketers need to be thinking about how to make people appreciate change. Seth also talks about the importance of brand storytelling, why marketers need to be searching for the smallest viable audience and delighting them, and much more.


  • Chris Goodnow

    Chris Goodnow is a Marketing Associate at Bates, a global management consulting firm. Chris is also the Director of Content Marketing for AMA Boston.