In this episode of Talking Marketing, we sit down with Victor Milligan, former CMO of Forrester Research. Victor talks about how critical it is for B2B marketers to invest the time to fully understand their consumer. He also says that marketers today are too risk averse and the risk of doing nothing is risk onto itself, and that taking more risk will allow marketers to grow and learn.


  • Chris Goodnow

    Chris Goodnow is a Marketing Associate at Bates, a global management consulting firm. Chris is also the Director of Content Marketing for AMA Boston.