In this episode of Talking Marketing, we sit down with Andrew Penziner, Principal at Motivity Video. Andrew shares how video marketing can help marketing and sales teams engage with an audience and how keeping the end goal of your video top of mind will help you achieve certain objectives. Andrew also discusses the importance of being authentic in video marketing and shares some tips on how to come across as genuine and real in your video efforts.


  • Chris Goodnow

    Chris Goodnow is a Marketing Associate at Bates, a global management consulting firm. Chris is also the Director of Content Marketing for AMA Boston.