Episode 32: What Is Customer Journey Mapping and Why Is It Critical to Your Marketing Strategy

Follow the link above to listen to the full episode.

In this episode of Talking Marketing, we sit down with Harry Gold, CEO of Overdrive Interactive. Harry talks about what customer journey mapping is and how it allows us as markers to look at how people are interacting with our brand. Harry also dives into account-based marketing and why it is so critical for marketers to be using today.

To watch the full webinar from Overdrive Interactive “Always On Account-Based Marketing”, click here.


  • Chris Goodnow

    Chris Goodnow is a Marketing Associate at Bates, a global management consulting firm. Chris is also the Director of Content Marketing for AMA Boston.