The global pandemic has sparked a new boom in the streaming world, forcing people to stay home and allowing for streaming platforms such as Netflix, Amazon Prime and Apple TV to gain millions of new subscribers in 2020. In this episode of Talking Marketing, Parna Sarkar-Basu, VP of Brand Marketing and Sponsorship sits down with Lisa Ahern, VP of Product Marketing at Effectv to discuss the ongoing “streaming wars” in the entertainment industry and why traditional TV is here to stay. Lisa also shares how her company was able to adapt to the pandemic and use data to understand how different audiences we consuming TV and streaming platforms once the pandemic struck, allowing for Effectv to effectively target audiences with the right content and ads at the right time.


  • Parna Sarkar-Basu

    Parna Sarkar-Basu is a corporate marketing strategist and founder of Brand and Buzz Marketing. Leveraging her two passions – technology and brand building – Parna humanizes corporate brands, simplifies the complex and creates industry buzz to elevate companies to new heights. She has been instrumental in propelling tech companies into category leaders in highly competitive markets, including artificial intelligence, enterprise software, storage systems, robots, agtech and mobile platform. Recipient of multiple awards, Parna serves as a strategic advisor to entrepreneurs and CEOs and works with their team on a variety of initiatives, including launching companies and innovative products, brand development, global expansion and reputation management. Parna has led marketing and communications functions for various global companies, including Kaminario, iRobot, iCorps Technologies, Invention Machine (acquired by IHS), Verivo Software (acquired by Appery) and PTC. A champion of STEM initiatives and innovation, Parna builds and supports programs to inspire future innovators and entrepreneurs. She is the WITI (Women in Technology International) Boston Network Executive Advisor and South Shore Innovation board member. She is also the V.P. Brand Marketing for American Marketing Association, Boston.