Every industry is changing a mile a minute – from high tech and martech to healthcare and financial services.

As marketers it’s our job to stay on top of trends, understand industry shifts and leverage strategies and tools we can use to keep companies competitive and profitable.

In this AMA Boston podcast, V.P. of Brand Marketing Parna Sarkar-Basu talks to Kathleen Ellmore, Managing Director of Engagys on a range of topics, including:

  • the role of data in healthcare marketing
  • Using personal data responsibly to create tailored and personalized campaigns
  • Trends and future of data driven marketing
  • General Data Protection Regulation’s (GDPR) impact on marketing
  • And more!

 Give it a listen.


  • Parna Sarkar-Basu

    Parna Sarkar-Basu is a corporate marketing strategist and founder of Brand and Buzz Marketing. Leveraging her two passions – technology and brand building – Parna humanizes corporate brands, simplifies the complex and creates industry buzz to elevate companies to new heights. She has been instrumental in propelling tech companies into category leaders in highly competitive markets, including artificial intelligence, enterprise software, storage systems, robots, agtech and mobile platform. Recipient of multiple awards, Parna serves as a strategic advisor to entrepreneurs and CEOs and works with their team on a variety of initiatives, including launching companies and innovative products, brand development, global expansion and reputation management. Parna has led marketing and communications functions for various global companies, including Kaminario, iRobot, iCorps Technologies, Invention Machine (acquired by IHS), Verivo Software (acquired by Appery) and PTC. A champion of STEM initiatives and innovation, Parna builds and supports programs to inspire future innovators and entrepreneurs. She is the WITI (Women in Technology International) Boston Network Executive Advisor and South Shore Innovation board member. She is also the V.P. Brand Marketing for American Marketing Association, Boston.