Cutting through the digital noise today means taking the time to get to know your clients on a new level. Consumers in 2019 and beyond expect more from companies – they want a personalized experience with each brand that they interface with. Client focused-marketing means systematically listening to, engaging with, and co-creating value with clients to help grow those relationships and revenue. Roanne Neuwirth, VP of Marketing for Bates and a B2B Marketing and client experience expert, takes Talking Marketing through the ins and outs of client-focused marketing tactics. 


  • Meghan McGrath

    Meghan McGrath is the VP of Content Marketing on the AMA Boston board of directors. She is also the Director of Marketing for Bates, a management consulting firm based in Wellesley, MA.