Have you been looking for an easy-to-use visual analytics package that doesn’t require a data scientist? On April 30, a Logi Analytics webinar showed a large group of marketers how to overcome “digital distress” and data overload by integrating Google results, Excel data, online customer recommendations, Salesforce.com (SFDC) data and social analytics.

Led by David Abramson, Director of Product Management at Logi Analytics and AMA Boston President Alice Stein, and in partnership with the American Marketing Association- Boston chapter, this valuable webinar conveyed the value of web-based “analytics everywhere.” Using demos of a case study done in Logi Vision, David showed how a health care company created powerful charts and graphs using targeted values of its SFDC, Excel , Google Analytics. The data was then shared with select team members, allowing them to reconfigure the criteria and presentation. David also walked the audience through Logi’s vision for the “future of data discovery.”

To learn more about Logi’s unique visual solutions, visit their website. The American Marketing Association is the country’s most trusted marketing resource and AMA Boston one of the top chapters – take a look at the great events and networking opportunities and considering joining us!


  • amaboston

    The New England chapter of the American Marketing Association, AMA Boston, was formally founded in 1940. We are dedicated to being the essential resource for advancing the practice of marketing and the professional development of marketers. AMA Boston is the 4th largest chapter in the world and continues to be the number one resource for marketing professionals throughout the greater Boston area.