As predictive modeling, analytics and other data-driven disciplines grow in importance, it’s clear that marketing and sales can’t go it alone – they need a strong partnership with their technology colleagues. Learn how to prepare for the coming opportunities and challenges at the next AMA Boston event, April 24th, in Cambridge. Jay Henderson, the lead strategist within IBM’s Smarter Commerce Enterprise Marketing Management group, will offer his insights in an intimate Fireside Chat on “What Marketers Need to Know Today to Prepare for the Future.

Learn more about Jay’s strategic experience, see the details for this exciting event and register now! Early registration is still open – we look forward to seeing you then. In the meantime, take a look at some of Jay’s blog posts on cutting-edge marketing topics


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    The New England chapter of the American Marketing Association, AMA Boston, was formally founded in 1940. We are dedicated to being the essential resource for advancing the practice of marketing and the professional development of marketers. AMA Boston is the 4th largest chapter in the world and continues to be the number one resource for marketing professionals throughout the greater Boston area.