Content is still king – learn how killer content boosts brand engagement with a scintillating mashup of marketing experts, AMA Boston, and Oracle Marketing Cloud on Wednesday, October 22nd at the exclusive W Hotel in Boston.

You will gain unmatched exposure to the newest thinking and technology expertise behind cross-channel marketing, social tracking and triggered response, content creation and management, and CRM.

Mashup Panel: “How Killer Content Boosts Brand Engagement”

  • Tom Webster, VP of Strategy, Edison Research
  • Nate McNabb, Global VP of Client Services, Verticurl
  • Pascaline Broyer, Associate Director of Commerce & Community, Zipcar

Moderated by

Susan Borst, Director of Industry Initiatives, IAB (Interactive Advertising Bureau)

Event Agenda

  • 6:00 p.m. Networking, Apps & Drinks
  • 6:45 p.m. Modern Marketing Panel
  • 7:35 p.m. More Apps & Drinks (Cocktails sponsored by Verticurl)


We look forward to seeing you there!

AMA, and Oracle Marketing Cloud


  • amaboston

    The New England chapter of the American Marketing Association, AMA Boston, was formally founded in 1940. We are dedicated to being the essential resource for advancing the practice of marketing and the professional development of marketers. AMA Boston is the 4th largest chapter in the world and continues to be the number one resource for marketing professionals throughout the greater Boston area.