In the world of smartphones, mobile applications have been a huge part of over a decade already. The mobile application market is the fastest-growing section of the industry. Mobile app development is growing in leaps and bounds. With almost everybody using mobile devices nowadays, even from toddlers to seniors, it’s no wonder that there is a gigantic market for mobile applications. However, a lot of apps are downloaded every day but some are never used at all. For your app to be popular among users, you need a great marketing strategy.
Market Your Mobile App Effectively
Normally, apps download peak during the first two weeks after launch. The results nonetheless won’t last long if the marketing efforts and the community of the app won’t’ last.
1. Begin marketing long before launching your application. Right from the completion of the concepts and designs of an app, you should immediately consider marketing it. Identify your ideal users, the reason why they should download the app, and how could you convince them to do so. Early marketing creates anticipation. People, after all, love the latest and the newest in the market.
Based on a study by Google, only 40 percent of mobile users look for apps via the mobile app store. The rest find apps through blogs, YouTube videos, as well as online tutorials. Thus, there’s plenty of ground to cover when planning your marketing strategy.
2. Engage your prospective customers: To create an ideal app, it should be designed in such a way that it will meet the users’ requirements. People would surely download an app if they think they could not live without it. The creation process could help you get feedback from the target audience. Look for and engage with prospective customers during the process of creating your app. Feedback from users via forums in relevant social media and websites greatly helps. Monitoring tools could also help identify some of the leaders in the industry, and reach out to them for feedback.
3. Start your blog: Make a blog and regularly post it to share information online and to keep the target audience updated. As soon as your website is up, start making your mobile app blog right away. Share your experiences when you build your app to keep readers interested. They will feel included in the development process and also create interest in the app. The blog could turn into a place where you communicate with your users, even after the app is launched.
4. Consider releasing teasers: You may be able to talk about your app all day, but people always would want to see it for themselves. Transform your customers from ‘interested’ to ‘excited’ by using teasers and sneak peeks. People, by nature, are visual creatures, that’s why video promos and screenshots enable them to see the application, instead of just reading or hearing about it.
5. Prepare your launch materials and press kit: The launch materials and press kit should be prepared ahead of time for the launch. Have a full website ready before you launch an app, get a video promo that outlines the app’s key features and content such as a blog post or press release. For interviews and reviews of the app, consider reaching out to authoritative bloggers, relevant media, and industry influencers.
6. Have more feedback from customers: Often, mobile apps in the app stores are ranked on value and popularity, based on ratings. You, therefore, would want to build a plan to get feedback from customers and more reviews for more downloads. Moreover, consider adding a piece of contact information in your descriptions so that customers could reach out with more detailed queries or feedback.
Don’t simply read feedback, you should respond to it as well. Keep in mind that there would always be unhappy customers. Reach out to them and address their concerns and boost their satisfaction and happiness.
7. Get reviews: You could submit your app for reviews on video channels and blogs. Additionally, you could craft your own YouTube videos, which demonstrate the uses of the app is dealing with a specific concern or concerns. This attracts people looking for solutions to those concerns of customers and converts them into users. When they see a step-by-step guide on how to use the app for their needs, they’re likely to give it a try.
8. App optimization for mobile app stores: For the 40 percent of people who download mobile apps via the app store, you must ensure that the application is optimized for acquisition in the app store. Use well-structured and well-researched keywords in the name of the app. Besides, you could also use search ads to increase the number of downloads. They can boost the visibility of the app and drive downloads extremely well since they arrive at the exact moment that the customer is looking for an app like yours.
Mobile app development is not cheap. Therefore, before venturing into this industry, you should have clear expectations about monetization and profitability. All effort and costs are still worth it if you expect a good ROI. With the continuing demand for mobile apps from the worldwide market, building an app is indeed a profitable venture for talented and artistic individuals.
Mobile apps are expected to get the most impact on success by this year. The future of mobile application development is multi-experience, with user app touchpoints increasing in frequency, expanding in device type, and change in modalities.