Navigating AI in Marketing

There has always been something new and exciting in the world of marketing to help you advance your skills and audience. This year, we have heard a lot about ChatGPT and what it can do, both personally and professionally. Some are worried it is taking jobs, while others think it is making them more efficient, allowing us to put our time where we are really needed. When dealing with any new marketing platform, there are always risks associated. 

No matter what your stance on AI is, there are ways to incorporate it while keeping your content original and on brand. Navigating AI in marketing can be tricky, but as long as you are being strategic about the way you use it, you do not need to be afraid of it. The biggest recommendation is to use it as an educational guide and not as your only resource. Let’s dive a little deeper into what ChatGPT can do for your marketing team…when you use it the right way of course!

Create a Persona

One of the best parts of ChatGPT is knowing that it can take on the persona of whoever you need. Using this to your advantage will help you in marketing your product or business in ways we have never done before. You can really get into the eyes of your customer to see what they want. Before you ask it to create what you are looking for, add the phrase “Taking on the persona of …”. Some examples of this include: personal trainer, nutritionist, medical professional, etc. You can have it act as your customer to see what it would suggest you do or see what you can write about. Webinars, blog postings, or newsletter topic ideas would be great prompts to ask its opinion on. This will improve your outlook of your target customers and allow you to market to what they really need, instead of what you are assuming they want.

The Use of Tables

When dealing with different types of campaigns or content, you should always have a plan. With ChatGPT, you can have a sample editorial calendar or social media posting schedule. Input the platform you want to use and the topics that should be created, then make sure to end it with “Put this information in a table”. You can even make it a little more specific by saying “Put this information in a table with x, y, and z as the column headers”. Using tables will not only keep your company on track but will help you plan for the future. You can manage all your campaigns in one place and see what needs to be done and when. This can give an overview to everyone on the team, help with planning, and also make sure that you are not overlapping topics or have too many campaigns with the same deadline. When you go-to-market, it can help with what needs to happen to make that as successful as possible.

Content Creation Guide

Repeat after me: do not have ChatGPT write all your content for you. With that being said, you can however use it as a suggestion of what to write and how to outline it. This is especially useful if your company wants to devise a blog on thought leadership articles to help others in their journey of using your service. You can ask for different suggestions by inputting your company business model and a topic idea. If you don’t know where to start, you can have it list different types of marketing content that would be useful for your business. The opportunities are endless. 

In addition, you can have it outline different sources of content such as emails, blogs, or social media posts to give you an idea of what to write about. I do not suggest using it to write your full content, but if you go that route, make sure you are editing it to match your brand message and voice. You want to make sure that it does not seem like you are outsourcing your work to AI instead of having knowledge on the subject, but better yet, using it as a resource to improve your content and ideas.

Whether you are building a persona to better market your product or business, creating a table to manage your work and deadlines, or using it for creating content and outlines, ChatGPT has tons of great opportunities for building your marketing platform. Just remember, only use it as a guide, not the end result. You want to make sure you are still creating original, useful content to best market your business. There are tons of ways to use it to your advantage without having to compromise your business. Use it wisely!


  • Victoria Franco

    Victoria is a digital marketing creator in Boston who specializes in wellness, travel, and lifestyle blogging. When she is not writing, Victoria loves to read, play soccer, hang with her family, and travel. In addition to her MBA, she loves learning new things, specifically around topics in marketing, nutrition, mental health, and her family history in Portugal.