New President of AMA Boston
BOSTON, MA - JULY 1, 2024 - The American Marketing Association (AMA) Boston, which is a nonprofit that provides opportunities for marketers
What’s New Wednesdays: Marketing Jobs in Boston and Beyond!
Finding a new job or even switching careers is never easy. That’s why at AMA, we strive to give you up-to-date
What’s New Wednesdays: Using the AMA Job Board to Find Your Next Move
Finding a new job or even switching careers is never easy. That’s why at AMA, we strive to give you up-to-date
Mistakes to Avoid When Writing a Boston-Area Marketing Manager Job
Writing a job description is never easy, especially when it comes to such a multi-faceted department like marketing. In this blog, we
5 Things I Learned From Getting a Master’s Degree in Marketing
Guest post from AMA Boston Volunteer Anusha Ramesh Kannan. When I chose to pursue a master's degree in Marketing, I thought I
Getting Personal to Generate Impacts with Card Writing ABM Strategy
Account Based Management (ABM) is about combining the art and science of relationship management to tell a better story. Yet, we
AMA Boston Announces New ABM Project
Take charge of your segmentation! How are you connecting with your target segments? Yesterday’s marketing used a kind of "shotgun approach" with
How Generation Z is Shaping Short Message Marketing
As coveted as the massive Baby Boomer demographic may be for marketers, Generation Z, those born since the mid-1990s, is our largest
What you need to know about creating risk-free and engaging content
Parna Sarkar-Basu, founder of Brand and Buzz Marketing, hosted an executive panel to discuss how companies can build engaging content that’s also
AMA Board Members – meet the team!
MEGHAN MCGRATH AMA Boston - President Meghan McGrath is the current President of the American Marketing Association, Boston. Prior to her presidency,