What are Backlinks and Why are they Important?
Chances are, if you’re familiar with SEO, you’ve heard the term “backlink” mentioned. Backlinks are the part of SEO that often people
How to Create an Effective Data-Driven Marketing Strategy
Data-driven organizations leverage customer data, technology, and analysis to attract new leads, retain existing customers, and improve revenue. Compared to less-informed competitors,
Now It’s Personal – Why User Journeys Are Getting Personalized
A few years ago, I learned a nifty trick about names and profession. The trick goes like this: if you have a