In this episode of Talking Marketing, Meghan McGrath sits down with Scott Braun, CMO of Drizly – the world’s largest alcohol ecommerce marketplace. Scott speaks to the challenges that come with working in a highly regulated industry and the implications those regulations have on Drizly’s marketing strategy. He also discusses why understanding the customer on a deep level is critical for marketers to who want to break through the noise, engage their audience, and integrate their brand into the lives of the customer. This episode was recorded before the global COVID-19 pandemic, but we hope you find it interesting and informative as you continue to pivot and adapt your own marketing strategy.
