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Account Based Marketing 101

Do you ever feel like your marketing approach is like a fire hose? You keep pumping out ads, creating content, and building promotional campaigns that spray all over the place without hitting their mark. How would you like to try something different? Account Based Marketing (ABM) is more than just a methodology. It is a practice – a practice that will allow marketers to work with sales to direct that messaging with great precision.

ABM is a strategic approach that organizations are embracing across New England and the globe. According to Hubspot, 67% of B2B brands are utilizing some form of account-based marketing today. Additionally, they state that “one in five accounts targeted through ABM becomes a qualified sales opportunity.” Isn’t now the best time to adopt a better approach?

Learn how you can implement an ABM strategy to target and engage individual prospects within either new or existing accounts. Register today for our ABM 101 Prep Course to discover how to personalize engagement with stakeholders, thereby closing deals on accounts that offer maximum bang for marketing department bucks.

This training is exclusive AMA member-only content. If you are interested in this event but aren’t a member yet, there’s still time to join to get access to this webinar for AMA members.

We look forward to connecting with you at this premium event.

Trevor Stasik
Trevor StasikProgram Manager (ASU) & Director of Sponsorship (AMA)
Trevor is a virtual volunteer with the AMA Boston chapter, working remotely from sunny Arizona. As a Sponsorship Director under VP John Cass, Trevor has been helping to organize and drive the ABM education project. While researching New England companies, Trevor has been writing content and customized communications to better target sponsor messaging. During the day, Trevor is a Program Manager for Arizona State University’s Enterprise Brand Strategy and Management team. He is also currently attending the University of Wisconsin, Whitewater and expects to graduate with an MBA in Marketing in December 2023. Also PMI Member, 8+ Years Project Management experience, PMP & CSM Certified. In his free time, Trevor enjoys hanging out with his wife, drinking coffee and organizing his action figure toy collection.

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