Music Marketing Industry Marketing

The event will bring together marketing professionals, creatives, and industry leaders to explore how music marketing has evolved in recent years—particularly the shift from traditional record-label models to a landscape in which artists increasingly operate as their own brands and companies —and what this transformation means for other industries and how they can relate.

The discussion will focus on topics such as:

• The transition from label-driven marketing to artist-led brand building
• How musicians function as independent businesses and media companies
• Digital, community-driven, and data-informed marketing strategies in music
• Key lessons that non-music brands and marketers can learn from today’s music industry

Format: In-person panel discussion with Q&A

Speakers: to be announced

Platinum Sponsor:

We extend our sincere gratitude to our Platinum Sponsor, Brick Marketing, for their generous sponsorship. Your partnership is truly appreciated and instrumental to our success.

For more information, click here.

About the American Marketing Association (AMA) Boston:

The American Marketing Association (AMA) Boston is the networking and educational hub for New England marketers. Our mission is to build a community of marketers who can share experiences, learn about the latest marketing trends, and build a powerful professional network. AMA Boston empowers its members with the knowledge and

resources they need to be leaders in their careers and organizations. Learn more at https://www.amaboston.org.—–

Any questions? Please reach out to us at theoffice@amaboston.org!