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About this Event

Join the American Marketing Association, Boston (AMA) on February 25th, 2021 from 6-7 pm as Technology Marketer Jim Panagas moderates a lively discussion on Applicant Tracking Technology.

If you’ve applied for a job recently, this is the technology that you’re running into that scans your resume and uses artificial intelligence to evaluate your credentials.

Guest speakers include companies that develop and market this technology as well as the recruiters who use it on a daily basis.

Attendees will learn:.

  • How companies are increasingly using Artificial Intelligence (AI) to scan resume and evaluate job candidates
  • The growing use of video in hiring/recruiting
  • Insights from companies that make and market ATS software
  • Reactions from recruiters who use ATS software
  • The impact that applicant tracking technology is having on the hiring process
  • How ATS relates with other corporate technology stacks


Matthew Liptak, Director of Talent Acquisition, Mimecast

A Talent Acquisition Leader, Matthew Liptak has over 25 years experience and a proven track record of successful recruiting. In addition, Matthew has expertise on strategic sourcing, social media and networking as well as scaling, implementing and advancing a corporate hiring process. He delivers definitive results and has vast experience developing attraction techniques for top talent at all levels and industries to place into critical positions in various Fortune 500/1000 companies.

Zoe Morin, VP Product Marketing, Workable

As the VP of Product Marketing at Workable, Zoe is responsible for driving the product marketing team to deliver a consistent, clear and authentic voice for the brand across all marketing channels. She is the expert on Workable solutions and owns the interpretation of market trends and data to inform the long term strategy and vision for the Product Marketing team. Her experience spans marketing, sales and consumer insights. Prior to joining Workable, Zoe built and led high performing teams focused on the customer and customer experience at both Compete and comScore.

Mary Truslow, Managing Director, Communications Collaborative

Mary, formally trained in advertising, project and account management. With over 17 years’ experience and direct industry knowledge, Mary transitioned to career in human resources and recruitment working on both sides of the recruiting process sourcing, interviewing and matching the right people with the right career opportunities. Her expertise includes relationship builder with a wide, deep and diverse network as well as a deep knowledge of the advertising and marketing realms. Consistently named as a top-billing consultant.



Jim Panagas, Head of Communications, CorporateVoice

Jim Panagas builds the public image of businesses and organizations, putting then on the path to thought leadership and market dominance. A B2B marketing and communications executive, he serves at the Director and VP level, focusing on the software, technology, and innovation space.

He has worked not only for U.S. corporations but also for European businesses looking to expand their presence in North America. His expertise is developing breakthrough communications strategies that put companies on the path to thought and market leadership.

A master storyteller, Jim helps businesses form a strong bond with customers, prospects, and partners while at the same time “influencing the influencers” including editors, reporters, and analysts.

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