The Big Question Every Marketer Is Asking

AI tools are transforming content marketing overnight. But does faster always mean better? And where does that leave human creativity?

Join us for a candid conversation about finding the right balance between artificial intelligence and authentic human voice in your content strategy.

What You’ll Learn

This session tackles the questions keeping content marketers up at night:

Where AI delivers real value—and where it falls flat. Understand the specific content tasks where AI tools genuinely save time and improve output, plus the blind spots that can damage your brand.

Why human copywriters still matter. Discover the high-impact, strategic work that requires human judgment, creativity, and emotional intelligence—the work AI simply cannot replicate.

How to find your ideal AI-human mix. Walk away with a practical framework for deciding when to use AI, when to bring in human talent, and how to make them work together so your content stands out.

What responsible AI looks like in practice. Learn ethical guardrails and best practices for using AI in content marketing without compromising authenticity or trust.

Who Should Attend

• Marketing leaders evaluating AI tools for their teams
• Content strategists and managers
• Copywriters curious (or concerned) about AI’s role
• Agency professionals advising clients on content strategy
• Anyone responsible for brand voice and content quality

Meet Your Speakers

Nick Stamoulis

President, Brick Marketing

Nick Stamoulis brings over 25 years of B2B digital marketing experience to the table. As President of Brick Marketing, he’s helped more than 500 companies navigate the full spectrum of digital marketing—from SEO and content strategy to the emerging world of AI search and Generative Engine Optimization (GEO). Nick is known for translating complex marketing strategies into actionable programs that deliver measurable results.

Katherine Tsoukalas

Marketing Manager, Brick Marketing

Katherine Tsoukalas is a seasoned digital marketing professional with 25+ years of experience and an MBA. Her expertise spans content strategy, SEO, and B2B marketing, with a strong background as a published writer. Katherine combines creativity with strategic insight to help clients grow their online presence—and she understands firsthand how AI is reshaping the content landscape.

Platinum Sponsor:

We extend our sincere gratitude to our Platinum Sponsor, Brick Marketing, for their generous sponsorship. Your partnership is truly appreciated and instrumental to our success.

For more information, click here.

Want to become a sponsor of this event or a future AMA Boston event? Reach out to sponsorship@amaboston.org!

About the American Marketing Association (AMA) Boston:

The American Marketing Association (AMA) Boston is the networking and educational hub for New England marketers. Our mission is to build a community of marketers who can share experiences, learn about the latest marketing trends, and build a powerful professional network. AMA Boston empowers its members with the knowledge and resources they need to be leaders in their careers and organizations. Learn more at https://www.amaboston.org.

—–

Any questions? Please reach out to us at theoffice@amaboston.org!