Holistic digital is a data-driven, “growth marketing” approach that drives leads and revenues by increasing the productivity of your digital marketing. When SEO, UX and CRO are considered as one and implemented properly, it leads to optimized website/digital marketing that produces incremental results. Keyword strategy and relevance can significantly impact conversions while page layout and content strategy impact SEO, PPC, and other traffic. Optimizing conversion rates depends on a clear understanding of the user journey, neuromarketing, and persuasive design psychology. It can be complicated, but when broken down it can be understood by all.
Learning Objectives:
1. Understand the key elements of a holistic digital marketing approach
2. Learn how to bring these elements together to drive business results
3. See how one specific company changed their digital game with a holistic approach
Don’t miss this opportunity to unlock the secrets of Holistic Digital Mastery and propel your digital marketing work to new heights! Join us on Thursday, January 25th from 6:00 – 8:00 PM!
For questions, please contact theoffice@amaboston.org.
About Cory Docken
Cory Docken is the Vice President of Business Development at O8, a dynamic growth marketing agency headquartered in Minneapolis, Minnesota. With a relentless drive for excellence, Cory has carved an illustrious career in the field of marketing, becoming a leading figure in the industry. His dedication to the craft extends beyond his role at O8; he currently holds the prestigious position of President within the Minnesota chapter of the American Marketing Association, where he tirelessly champions marketing excellence and innovation.
Cory Docken’s leadership extends to the healthcare sector, as he has previously served as the President of the Minnesota Healthcare Strategy and Communications Network (MHSCN). His multifaceted experience spans over 25 years, marked by exceptional accomplishments across various sectors, including B2B, healthcare, financial services, higher education, and technology.
In the ever-evolving landscape of marketing, Cory Docken’s expertise stands out. For the past decade, he has been a leading proponent of digital marketing strategy, consistently adapting to emerging trends and technologies to drive success for his clients and partners. With his visionary leadership, Cory continues to shape the future of marketing while leaving an indelible mark on the industry.