Programmatic advertising is the way to automatically buy and optimize online paid advertising, rather than buying directly from publishers.
It’s designed to replace human negotiations with machine learning and AI-optimisation. The goal is to increase efficiency and transparency to both the advertiser and the publisher. Targeting tactics are used to segment audiences using data so that advertisers only pay for ads delivered to the right people at the right time, and depend less on the “spray and pray” other digital marketing methods.
This webinar will focus on educating you on why this works for many industries and why you can use it to grow your company brand and visibility.
This webinar is hosted by our AMA’s VP of Technology Peter Berson, owner of Aveli by WSI, a WSI World Digital Marketing company, and Vineesh Sandhir, Marketing Strategist with ALM Corp, a WSI strategic partner.