Welcome back to Talking Marketing, season 2 episode 5.
Traditional Account-Based Marketing was built for lightweight software, not complex, high-stakes enterprise sales. In this episode, we sit down with the executive team behind Market Operandi: Founder and CEO Dr. Kevin Fahey—a Stanford Ph.D. and MIT Physicist with a track record of quadrupling hard-tech companies—and Director of Marketing Tammy Estrada, MBA, a veteran growth executive and former AMA Boston leader.
Together, we bypass surface-level marketing tactics and rip up the standard SaaS playbook. Kevin and Tammy pull back the curtain on how to engineer customized, segment-specific Go-To-Market kits designed to align complex buying committees, navigate multi-layered sales cycles, and convert stuck pipelines into high-value enterprise revenue.
Stream the full conversation below to start building a revenue engine tailored for hard-tech and complex sales.
