Meet Lisa Raphael! She’s our Director of Social Media (LinkedIn Group)! For the month of May, she is our Volunteer of the Quarter!
Lisa is a Marketing Communications and Content Consultant at the New England Employee Benefits Council. With a rich background in large corporate environments, including American Express, Putnam Investments, Genuity/GTE, and Willis Towers Watson, she transitioned to become an independent consultant, focusing on the non-profit industry association sector.
In her current role, Lisa utilizes advanced marketing communications tools and strategies to engage members and industry practitioners, driving significant business results. She is also responsible for curating and introducing content for a widely-read blog and several newsletters.
Her top skills include Project Management, Leadership, Time Management, and Marketing Communications.
Lisa holds a BS with a double major in Marketing and Technology from Boston College’s Carroll School of Management.
As the LinkedIn Group manager and moderator for AMA Boston, she has led our LinkedIn page with both informative and engaging content. Brian Hurst, the VP of Social Media for AMA Boston, commented on her work:
“Lisa goes above and beyond! She consistently engages with new and existing members in our LinkedIn Group. We appreciate her quick updates and insights in each post. Lisa is a core team member of the AMA Boston Social Media team and we’re lucky to have her!”
We sat down with her to learn more about her work and why she enjoys working with AMA Boston!
Questions:
Tell us about yourself!
I am a very proud mother of boy/girl twins, a wife to a loving husband and partner, a professional working woman in the marketing field and a very loyal, caring friend. In my spare time, I enjoy working out, reading, gardening and spending time on Cape Cod beaches relaxing, reading, paddle boarding and boating. My husband and I are big Boston Celtics fans and enjoy watching all the games together.
Why are you involved with the AMA Boston / marketing community, and how is the AMA helping empower your career and growth?
Marketing is a field, discipline and career I have thoroughly enjoyed for years. I was a member of NEDMA (New England Direct Marketing Association) prior to COVID. After COVID, I was at a point in my life where I had time to give back to the career I’ve loved. NEDMA wasn’t an option because it shuttered during COVID and never re-opened. I reached out to a couple of NEDMA connections, including Bob Cargill, who suggested I consider joining AMA Boston. In 2023, I became an AMA member and an AMA Boston volunteer on the social media team focused on the AMA Boston Marketers LinkedIn group.
AMA is growing my career in a number of ways: First, I’m learning all the nuances of facilitating a private LinkedIn group and running LinkedIn audio and live events for our members. I try to focus many of my LinkedIn group posts on the information shared during AMA’s various programs I attend, so I’m learning and growing my marketing knowledge in the process. I’ve also learned something from every team and board member I’ve worked with. And, I send a personal welcome note to every new LinkedIn private group member, which has resulted in numerous follow-up conversations and many new connections!
What excites you about marketing/the marketing field?
I graduated from Boston College with a dual major in marketing and technology, started my career at a technology company and moved into technology marketing. I’m excited to see the continued advancements in martech and AI, which offers powerful insights through data analytics, enabling better targeting and personalization and more effective campaigns. My hope is this creates more time and opportunity for marketers to exercise greater creativity and strategic thinking and do more integrated program management.
What is your favorite business that does marketing well?
My favorite business that does marketing well happens to also be in the marketing business: Hubspot.
What are some of your goals for AMA Boston and where do you see yourself with the organization in the next year?
Over the next year, I will continue to be an AMA Boston volunteer probably in the same role. One of my goals is to continue to increase engagement and conversations within the private LinkedIn Group.
Congratulations again, Lisa! You can hear more from Lisa by joining our AMA Boston Marketers LinkedIn Group page!
Connect with her on LinkedIn and Facebook!
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About the AMA Boston Volunteer of the Month:
The AMA Boston Volunteer of the Month Award is presented to a dedicated volunteer who is making exceptional contributions to the AMA Boston and marketing community. To highlight some of our outstanding volunteers in the organization, we are recognizing a volunteer from our team each month. We choose an impressive individual who is actively involved in AMA Boston, working to advance the field of marketing, and making a significant impact within the organization and marketing community.
About the American Marketing Association (AMA) Boston:
AMA Boston is the networking and educational hub for New England marketers. Our mission is to build a community of marketers who can share experiences, learn about the latest marketing trends, and build a powerful professional network. AMA Boston empowers its members with the knowledge and resources they need to be leaders in their careers and organizations.
Contact Info: Emilee Cocuzzo, President
Email: Emilee.Cocuzzo@amaboston.org
Additional Contact Info: James Sherer, VP of Volunteers
Email: James.Sherer@amaboston.org
Website: https://www.amaboston.org
AMA Boston Volunteers Contact Email: Volunteers@amaboston.org
