We’re here, we’re queer—get used to it.
On June 28, 1970, the world changed forever with the first Pride Parade sweeping across the USA. Now, it is that exhilarating time of year again—Pride Parade Month! Get ready for a month bursting with vibrant parades, heartwarming celebrations, and a dazzling array of rainbow-themed marketing magic!
Every year, more brands have jumped on the Pride Bandwagon, striving to stand out as true allies. Many top brands have created influential campaigns, using their reach to spread the message globally. What these brands know about making a Pride campaign shine, is that it must be thoughtful, unique, and genuinely supportive of the LGBTQ+ community. Here are some exciting and essential tips to elevate your campaign strategy:
- Show Genuine Commitment: Demonstrate real dedication to the well-being of the community.
- Collaborate with Nonprofits: Work with nonprofits to increase awareness and provide meaningful support.
- Highlight Authentic Voices: Display genuine voices from the community in your campaigns and celebrate their diversity.
- Educate and Inspire: Use your platform to shift perceptions and educate the public about LGBTQ+ issues, culture, and misconceptions.
- Honor the Spirit of Pride: Ensure your efforts directly benefit the queer community and stay true to the core values of Pride.
Here are a few brands who have delivered the best pride month campaigns and have won over their customers.
- Lego – Remember the Everything is Awesome campaign!!! If you haven’t seen it yet, visit this link. This landing page featured Legos with the Pride themed rainbow along with interviews of employees and the VP of Design. They also had virtual meeting backgrounds with Pride and Lego theme.
- H&M – A unique campaign launched by them called ‘Beyond the Rainbow’ encouraged people from the LGBTQ+ community to upload their personal stories which could be accessed by scanning any rainbow flag. Check out this unique campaign integrating the rainbow.
- Converse – Known for the “Proud to Be” campaign, Converse promotes self-expression and pride. This campaign features All-Star players representing different spectrums of identity and includes gender-neutral sizing for their new sneakers. Watch it here.
- Levi’s – Committed to the cause, Levi’s makes annual donations to advance LGBTQ+ rights globally. Their recent campaigns feature six different people from the community, empowering people to show up as themselves and their authentic self. See the empowering message for yourself here.
As we celebrate the rich history and vibrant present of Pride Movement, it’s clear that the movement has evolved into a powerful global phenomenon. Brands that genuinely support and amplify the voices of the LGBTQ+ community play a crucial role in this evolution. By demonstrating real commitment and creating authentic, educational, and inspiring campaigns, these brands not only honor the spirit of Pride but also contribute to lasting positive change. So, as you immerse yourself in the festivities of Pride Parade Month, remember the impact of thoughtful advocacy and the importance of standing in solidarity with the LGBTQ+ community—today and every day.
