In this episode of Talking Marketing, founder, CEO and fashion designer Tyler Galant of Bryant Coat Co. speaks about entrepreneurship, building a D2C brand from the ground up, and what busy CEOs vet for when… Episode 5: Owning Your Brand Identity
AMA Boston chapter member Ben Cohen, Vice President at Denneen & Company, recently sat down with David Oksman, Reebok’s Head of Global Strategic Communications and U.S. Activation. The conversation covered a broad range of strategic… Q&A with David Oksman, Reebok Brand Builder and Marketing Executive
Segmentation is one of the most important tools in a marketer’s toolkit, enabling marketers and their organizations to identify and target the most relevant and valuable parts of the market. A well-designed segmentation can become… How to Develop a More Effective B2B Customer Segmentation