Good customer experiences are the driving factor behind successful businesses today. Therefore, becoming “customer experience evangelists”, as Mark Hurd puts it, should be your entire organization’s goal. By putting customers first and focusing on meeting… The Customer is King: How to Build a Marketing Strategy Around Customer Experiences
Cutting through the digital noise today means taking the time to get to know your clients on a new level. Consumers in 2019 and beyond expect more from companies – they want a personalized experience… Episode 8: Client-focused Marketing with Roanne Neuwirth
As marketers, we’ve been taught to figure out how to get people to buy what we’re selling. Banner ads, retargeted Facebook ads, promotional emails, online offers and other hype have been the mixed bag of… The Changing CMO Agenda: Crafting a Customer-obsessed Marketing Strategy