customer-obsessed marketing Archives

The Customer is King: How to Build a Marketing Strategy Around Customer Experiences

Good customer experiences are the driving factor behind successful businesses today. Therefore, becoming “customer experience evangelists”, as Mark Hurd puts it, should

By Maddie Davis|2019-04-24T10:00:47-04:00April 24th, 2019|

Episode 8: Client-focused Marketing with Roanne Neuwirth

Cutting through the digital noise today means taking the time to get to know your clients on a new level. Consumers in

By Meghan McGrath|2019-04-11T15:11:13-04:00April 11th, 2019|

The Changing CMO Agenda: Crafting a Customer-obsessed Marketing Strategy

As marketers, we’ve been taught to figure out how to get people to buy what we’re selling. Banner ads, retargeted Facebook ads,

By Michelle Heath|2016-10-18T14:38:45-04:00October 18th, 2016|