Let’s look at the statistics; only 27% of online shoppers speak English — we know, shocking. As well as almost unbelievable (really, is it only 27%?) it’s something that you cannot ignore. If you choose to neglect… Essential Tips to Online Marketing for a Global Audience
As we settle into 2017, the topic of providing a truly personalized, global, digital experience across the web has been a hot one. More and more global organizations are challenged with providing one-to-one experiences for… Building a Global, Digital Customer Experience
An acquaintance recently told me he was translating his business /marketing documents using a free machine translation app on his smartphone. While this may be fine for getting the gist of informal written materials, you… Can Your Business Trust Machine Translations?