How to Create an Effective Data-Driven Marketing Strategy
Data-driven organizations leverage customer data, technology, and analysis to attract new leads, retain existing customers, and improve revenue. Compared to less-informed competitors,
Episode 10: Developing a Digital Strategy with Leah Palone
In this episode of Talking Marketing, we sit down with Leah Palone, Head of Digital Marketing Creative Strategy at Wayfair. Leah shares
How to Write Effective Re-Engagement Emails
Most of the time, people lose touch. You have probably noticed a number of subscribers who have gone dormant if you have
The Customer is King: How to Build a Marketing Strategy Around Customer Experiences
Good customer experiences are the driving factor behind successful businesses today. Therefore, becoming “customer experience evangelists”, as Mark Hurd puts it, should
Episode 8: Client-focused Marketing with Roanne Neuwirth
Cutting through the digital noise today means taking the time to get to know your clients on a new level. Consumers in
Short and Sweet: The Key to Modern-Day Marketing Campaigns
55% of business professionals believe that a great story grabs their attention and keeps them engaged with content. However, with attention spans now sitting
How Much Should You Budget for Marketing in 2019
Most marketing guidelines heavily focus on methods that are supposed to be used in a campaign and a way in which these
Episode 6: Content Marketing and AI with Michael Brenner
On this episode of Talking Marketing, we chat with Michael Brenner of Marketing Insider Group about content marketing, AI, and his predictions
How to Avoid the 9 Common Web Design Mistakes That Hurt SEO
If your website isn't getting as many visitors as you'd like or you just want to make sure that you're getting the
Episode 5: Owning Your Brand Identity
In this episode of Talking Marketing, founder, CEO and fashion designer Tyler Galant of Bryant Coat Co. speaks about entrepreneurship, building a