10 Things Wrong With Marketing Today
I have met the enemy and it is us. Yup. Not to sound like an alarmist, but if those of us who
Q&A with David Oksman, Reebok Brand Builder and Marketing Executive
AMA Boston chapter member Ben Cohen, Vice President at Denneen & Company, recently sat down with David Oksman, Reebok's Head of Global
5 Things To Learn from Pepsi’s Scripted Authenticity Brand Disaster
I'm writing a business book on creating emotional connections with customers. Given all the research I'm doing, I have a heightened awareness
10 Boston Hotels Crushing It On Social Media
It may be all the rage, but for a variety of reasons, not every business is cut out for social media. Some
How to Develop a More Effective B2B Customer Segmentation
Segmentation is one of the most important tools in a marketer’s toolkit, enabling marketers and their organizations to identify and target the
How to Grow Your Brand Through Diversification
For brands that seek growth, the topic of growth through diversification will eventually arise. Imagine an apparel brand that sees opportunity in
10 Boston Restaurants Crushing It On Social Media
It’s one thing to be able to serve great food. It’s quite another to be able to show off those dishes in
5 Signs It’s Time to Pivot Your Brand
For most companies, a pivot is something that creeps up. The KPIs are off – sales are down, revenue is down, the
Getting Your Client to Yes – with These Simple Negotiating Tactics
Negotiating is a skill often associated with sales roles, but the truth is, you can benefit from learning how to negotiate no
How to Assess and Improve Marketing Effectiveness
As strategic marketers, we recognize the integral ways that the marketing function drives business growth – from identifying the right target audience