Google’s BERT natural language search technology has been with us now for several months, since late Oct. 2019. The question for marketers is, have you explored what difference BERT is making in terms of how… How to Improve Your Google Search Results in the Age of BERT
Let’s start by defining what a SONIC BRAND IDENTITY is. A sonic identity is to your ears what a visual identity is to your eyes. It is a brand’s proprietary unique voice that conveys the… How to Build a Sonic Brand Identity
If your website isn’t getting as many visitors as you’d like or you just want to make sure that you’re getting the most bang for your buck, it makes sense to know a little bit… How to Avoid the 9 Common Web Design Mistakes That Hurt SEO
I’ve spoken with countless search engine optimization (SEO) specialists, sales teams, and directors about best practices over the years, and when it comes to SEO, everyone of them has told me the same thing: “There’s… 3 Quick Wins for the SEO Beginner
Search engine optimization (SEO) can be critically important to your cause/campaign. It requires vigilance and an understanding of your target demographic. It requires a solid foundation made of great content designed to engage your audience.… The Importance of Having a SEO Migration Plan