It’s that time of year again! Whether you’re just beginning to plan marketing campaigns for 2016, or finalizing all the details, there was no better time to get some advice on making the most of your marketing budget than attending AMA Boston’s “Marketing Planning Best Practices” workshop at General Assembly on Tuesday night. These AMA Boston members and guests got some excellent insider tips from moderator Michael Phelan, founder of Go-to-Market Pros, and a panel that featured experienced marketing executives from the tech, health services, and footwear industries, whose LinkedIn profiles you can see below. If you weren’t able to make it, here are a few key takeaways:
The panel discussion was followed by a fun and exciting group exercise, in which the attendees developed marketing plans for each panelist’s organization. A common theme across the night was the importance of understanding consumer behavior and applying that to your marketing budgetary allocations for 2016. Be sure to check out the American Marketing Association’s many free resources and toolkits for building a marketing strategy.
The Boston chapter of the AMA thanks Michael Phelan, all the panelists, and all the attendees for a stimulating evening. We hope to see you at one of the highlights of the holiday season, the AMA Boston Holiday Party – save the date of December 10th and watch for more details!
There are many compelling reasons to join the American Marketing Association, including access to Boston-area networking and events; insights on the latest trends; unparalleled articles, videos and other resources from the national chapter; conferences; certifications and training opportunities; and much more. And for a few more days there are 50 more reasons – act now to get all these advantages at a reduced price!
American Marketing Association Boston Chapter
PO Box 1565
Westborough, MA 01581