It’s true, if you haven’t heard. The Consumer is your new head of marketing. You may not know it yet, or you may be thinking about the idea, but regardless, it is already here.
Changes in the way we seek and share information have affected the marketing landscape. And that means an impact on careers. Here are 5 ways marketing careers are likely to change:
As marketers, we know that consumers are more knowledgeable than ever, even before they decide to spend any money. But we are also consumers and we like to be educated consumers, don’t we? Remember the old ad campaign for a men’s clothing store, named Syms? I can still hear the tagline… “At Syms, an educated consumer is our best customer”? Well, today that is the norm. Digital mobile technology allows us to research product information and demonstrations the instant we want to. This brings us to point number 2…
These changes are just some of those coming over the horizon. We are all wrestling with these changes now and must expect even more, as technology influences our culture and communication. Marketers and brands need to be where their customers are. We need to strive to provide value, create a positive consumer experience, understand our customers, and help them become a part of our conversations; this information guides people on their customer journey and allows organizations to become a trusted resource.
To learn more about this subject in person, register for the AMA Boston’s March 23 event called “The Future Marketing Landscape and Its Impact on Careers.” This event will feature a panel of speakers that include a local area employer, a recruiting agency, and a marketing agency. They will share their insights into marketing career skills and trends for 2016.
Speakers will include:
American Marketing Association Boston Chapter
PO Box 1565
Westborough, MA 01581