Welcome back to Talking Marketing – Episode 65 – The Hard Truths About Building Boston’s Design Community.

This week I sat down with Catherine Headen-Carlucci — designer, consultant, and President of AIGA Boston — for one of the most honest conversations I’ve had about what it really takes to build a design community from the inside.

We went deep on: — The gap between what designers are trained to believe design is, and what it actually is in practice — What AIGA Boston is doing that most designers don’t know exists — Why Boston loses its talent to other cities and who’s responsible for changing that — What the next version of Boston’s design community needs to look like.

This is not a surface conversation. Catherine doesn’t hold back — and that’s exactly why you should listen.

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  • amaboston

    The New England chapter of the American Marketing Association, AMA Boston, was formally founded in 1940. We are dedicated to being the essential resource for advancing the practice of marketing and the professional development of marketers. AMA Boston is the 4th largest chapter in the world and continues to be the number one resource for marketing professionals throughout the greater Boston area.

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