About amaboston

The New England chapter of the American Marketing Association, AMA Boston, was formally founded in 1940. We are dedicated to being the essential resource for advancing the practice of marketing and the professional development of marketers. AMA Boston is the 4th largest chapter in the world and continues to be the number one resource for marketing professionals throughout the greater Boston area.

Stop Apologizing for Unsubscribes

It's not YOU, it's ME! Here's how an unsubscribe scenario typically plays out... YOU come across an interesting new product and/or service,

By |2021-03-15T21:11:27-04:00June 5th, 2014|

OVERCOMING OBJECTIONS

?ÛÏAn objection is an opportunity in disguise.?۝ ~ Unknown Expect customers to have questions and even concerns in some cases. These are

By |2021-03-15T21:11:27-04:00June 4th, 2014|

A BEGINNING TO AN END

?ÛÏYou've got to be success minded. You've got to feel that things are coming your way when you're out selling; otherwise, you

By |2021-03-15T21:11:27-04:00May 19th, 2014|

Allie Cooper

Real-time marketing is the latest form of business to customer process wherein brands engage their current and potential customers through various product

By |2021-03-15T21:11:27-04:00April 22nd, 2014|

Donald Saracen

?ÛÏKnowing others is wisdom, knowing yourself is enlightenment.?۝ -Lao Tzu Taking customer relationships for granted has been a longtime blind spot for

By |2021-03-15T21:11:27-04:00April 17th, 2014|

Personal Blind Spots

?ÛÏKnowing others is wisdom, knowing yourself is enlightenment.?۝ -Lao Tzu Taking customer relationships for granted has been a longtime blind spot for

By |2021-03-15T21:11:27-04:00April 17th, 2014|
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