Unlocking the Power of Informational Content Marketing
Every company owner understands the power of marketing. It is the foundation of getting ahead in the business world. It is an essential tool for spreading the word about any product or service. Although the… Unlocking the Power of Informational Content Marketing
The Importance of Incorporating Emotional Intelligence in Your Content Marketing Campaign
An effective marketing campaign focuses on building customer relationships. If you want to attract and retain customers, you have to provide them with something that has meaning and value — something that makes them want… The Importance of Incorporating Emotional Intelligence in Your Content Marketing Campaign
5 Social Media Management Tips For Marketing Productivity
Social media managers are tasked with so much day in and day out. For instance, they create content and develop full campaigns. They engage with their audiences to build their brand’s community. And they’re constantly… 5 Social Media Management Tips For Marketing Productivity
Can Gen Z Be Reached Through Traditional Marketing Channels?
Marketers have traditionally prioritized capturing young consumers because they are often easier to convert to paying customers than are older consumers whose buying habits and preferences are more strongly entrenched. Targeting young consumers can also… Can Gen Z Be Reached Through Traditional Marketing Channels?
Marketing for People, Not Numbers
As technology rapidly advances and automation help us collect vast amounts of data, it can be easy to get hyper-focused on making business and marketing decisions based on these outputs. However, one element can be… Marketing for People, Not Numbers
Customer Experience and Marketing: How the Two Are Inextricably Linked
Successful marketers must wear many hats. On the one hand, they’re charged with exercising their business savvy in order to drive growth and profitability. On the other, they’re called on to showcase their creativity and… Customer Experience and Marketing: How the Two Are Inextricably Linked