You want people talking about your brand, preferably big-time influencers who can push quality leads in your direction. But, unfortunately, many marketing and business professionals don’t know where to start with influencer marketing. Many marketing… What to Look for When Hiring an Influencer
Technology is changing the landscape of marketing. With artificial intelligence and machine learning tools spreading into the sales and customer service world, we’re seeing a shift in what it means to work in marketing. Now,… How to Avoid Losing the “Human Factor” in Data-Driven Marketing
Modern consumers almost always check to see what family, friends, and peers say about a product or service before making a purchase. Because these personal recommendations and reviews from real people hold such weight, businesses… 7 Tips for a Successful Affiliate Marketing Campaign
Whether you are launching a new product or product line, it’s an exciting time for your business. That excitement could quickly wane if the product or product line isn’t reaching the right people, which means… Marketing Tips for a Product Launch
User experience (UX) isn’t just an important component of web design. UX is essential in marketing and its consideration can help fuel a more customer-focused marketing approach. Making UX the center of every marketing decision… Making User Experience the Center of Every Marketing Decision
With e-commerce booming across industries, it can feel like your brand is drowning in competition. There’s no shortage of companies vying for attention. But while some brands may try and fail to capture the attention… Why E-commerce Companies Should Leverage Video Marketing
There are few industries untouched by the effects of the COVID-19 pandemic. As a result of widespread changes to business practices and consumer behaviors, marketers now need all new strategies for navigating their fields Higher… How Higher Education Marketers Are Navigating COVID-19
According to Fusebill, “70% of business leaders say subscription business models will be key to their prospects in the years ahead.” People all over the world have taken to the flexibility and convenience offered by… How and When to Utilize Subscription Marketing
Understanding human behavior is essential to effective marketing. Consumer behavior is a key extension of human behavior that analyzes how people make buying decisions. Marketers use their study of consumer behavior to implement effective strategies… The Psychology of Marketing in the Wake of the Ongoing Pandemic
As coveted as the massive Baby Boomer demographic may be for marketers, Generation Z, those born since the mid-1990s, is our largest living generation at more than 61 million strong. And it’s a group that… How Generation Z is Shaping Short Message Marketing