John Cass, Author at AMA Boston

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Marketing Leadership with Craig Lund

Marketing Leadership with Craig Lund Great night on Wednesday November 30th at AMA Boston’s Mix and Mingle with Craig Lund from AMA

By John Cass|2022-12-23T10:47:14-05:00December 16th, 2022|

Take charge of your segmentation! How are you connecting with your target segments? Yesterday’s marketing used a kind of "shotgun approach" with

By John Cass|2022-09-22T18:08:21-04:00July 11th, 2022|