Melissa Stone, Author at AMA Boston

About Melissa Stone

With 15 years of experience in digital marketing, Melissa has generated significant results at global brands, including Nike and L’Oréal. In 2019, she founded the boutique agency, Eastend Marketing, where she works with various companies and organizations, including Wellesley College and UN Women.

Necessity Urges Entrepreneurs to Innovate

By Melissa Stone Is our current pandemic environment accelerating or hindering innovation? Companies have a lot to lose if they do nothing.

By Melissa Stone|2020-05-06T12:46:12-04:00May 6th, 2020|

Branding in the Age of the Coronavirus: Build Deeper Connections through Authentic Empathy

Is the Coronavirus re-shaping how we define effective brand leadership? When you Google “leadership,” 3,330,000,000 results come up: charisma, influence, innovation. The

By Melissa Stone|2020-04-10T16:45:16-04:00April 10th, 2020|

March Madness: How Companies can Refine their Messaging Strategy during Coronavirus

By Melissa Stone We’ve all been glued to the news: America is shutting down due to the coronavirus pandemic and national emergency.

By Melissa Stone|2020-03-16T16:00:21-04:00March 16th, 2020|