About William Bullard

William Bullard is a strategic marketer with extensive experience in the Internet, digital marketing, database marketing, content, and many related areas. His career was in direct marketing and wireless communications before he moved into education marketing. He recently founded EdChanges to help institutions leverage strategic marketing in a fast-changing landscape.

Understanding Attribution

You may not think of attribution per se in your everyday life, but in fact it happens frequently. When you consider why a

By |2021-09-11T16:13:16-04:00September 2nd, 2015|
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